About AV & CI

Full investment

Webro has built an outstanding reputation for supplying premium cable products and expert support to Audio Visual & Custom Install (AV & CI) Integrators.

Prior to 2021, Webro had a defined line-up of cable products for audio visual applications, such as speaker and ethernet cables. Following a strategic review, a major opportunity was identified in the fast-growing AV & CI sector, with range expansion to offer the full suite of cable solutions for Smart Buildings. This led to significant investment in people, products, and marketing from 2021 to ensure success.

Expert support

The AV & CI Team is led by two acclaimed experts in the Custom Install Cable Market. With over 35 years of combined industry knowledge & experience, they’ve developed many of the most popular cables used today, and supplied some of the biggest custom install projects seen to date. 

With a professional approach that’s second to none, they deliver the exceptional service levels and technical support to the AV & Custom Install market that customers now enjoy and rely on.

Made-for-purpose product solutions

Webro is committed to investing in the future growth and success of the AV & CI sector. Our team lead in the development of new products to the market. They have a clear vision of what they want to achieve, building on the existing platform of cable solutions for the sector. Applying extensive knowledge and resourcefulness, and working in partnership with key integrator customers, they deliver the high-quality products that you need to rely on to get the job done. 

One of the team’s key skills is finding more obscure, specialist solutions that you can’t source elsewhere. Needless to say, they relish a challenge.


Webro won ‘Best Cable Solution’ at the 2023 Smart Building Awards for the innovative WEB-LED Cable. Fundamentally, it’s solved the identification challenges that integrators face when installing LED lighting in the Smart AV market. 

Success came from genuine collaboration. The team listened to the frustrations of a close customer, who suggested a fix. They then worked with them to develop the right product solution. The outcome was WEB-LED Cable, that was embraced by integrators who saw immediate benefit in colour identification during the installation process, eliminating confusion and potential errors. 

This example typifies how Webro work with customers, collaborating across an open partnership to deliver the best payoff for all.

Highest technical standards

Technical reassurance is provided with relevant industry approvals including HDBaseT, CAI and KNX. Webro is proud to meet all current Construction Products Regulations (CPR) standards too. This includes products right up to Class B2ca. Webro is also a highly active member CEDIA, the industry’s only certifying body.

Reliable standards

Webro is a renowned distribution expert with an unyielding commitment to stock & availability. Rapid order fulfilment is assured across standard and customised call-off orders, driven from a fully stocked 35,000sq ft warehouse operation.

The team’s approach to availability and lead-times is always focused on reliability, dependability, and trust. Our customers enjoy:

  • Extensive choice
  • Bespoke call-off
  • Next-day delivery
  • Cut-to-length flexibility

Enquiries and technical questions are responded to quickly, on a one-to-one basis.

The Webro Team looks forward to working in partnership with you to assure success across your projects.

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